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Follow-Up & Nurture
The 30-Day Lead Nurture Sequence
Most prospects aren't ready today. Be the one they call when they are.
11 min readIntermediateUpdated 2026
Only a small slice of your leads are ready to act the week they enquire. The rest are 'not yet' — waiting on a house completion, the end of a tax year, a renewal date, or simply the confidence to move. Most advisers follow up once or twice, hear nothing, and give up. That is money left on the table.
What a real nurture sequence does
- Keeps you top of mind for weeks without you lifting a finger
- Builds trust by being genuinely useful, not just 'checking in'
- Gives the prospect an easy way back the moment they're ready
- Turns 'we'll think about it' into booked calls down the line
The follow-up gap
The average sale needs multiple touches, yet most professionals stop after two. The advisers who quietly dominate their market are simply the ones still showing up at touch seven.
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